66 MONUMENT
GATEWAY INITIATIVE

A landmark connecting Route 66.

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What is the 66 Monument Gateway Initiative?

Honoring the legacy of Route 66 through Wi-Fi connectivity, traveler engagement, and data that powers its next chapter.

Wi-Fi

Free, secure, city-branded connectivity for travelers.

Spin to Win

Gamified offers and rewards that drive local spending.

66Happenings

Real-time events, deals, and destinations along Route 66.

Analytics

Real-time dashboards for engagement and impact.

CONNECTIVITY

Free, secure, city‑branded Wi‑Fi along Route 66.

Built for Travelers,
Operated at City Scale

  • Branded Access
    Custom SSID + captive portal login.
  • One-Tap Sign-On
    Stay connected across every tower.
  • Secure Network
    Enterprise firewall and uptime monitoring.
  • Always Online
    LTE, fiber, or satellite ready.
  • Easy Setup
    Pre-staged configs for fast deployment.

SPIN TO WIN

Instant rewards moving from sidewalk to the storefront.

How It Works

Spin

One daily spin per user keeps it fun and fair.

Win

Instant offer (discount, BOGO, free item).

Redeem

Traveler visits the business to claim the prize.

Delivering engaging incentives that drive visits and boost local spending

  • One spin a day with instant rewards.
  • Secure, single-use codes prevent abuse.
  • Cities manage offers; businesses opt in easily.
  • Redemptions tracked in real time for impact.

66Happenings

Events, offers, and places from Chicago to Santa Monica.

Events

See what’s happening tonight, this week, or during the Centennial.

Offers

Local businesses along Route 66 post real-time deals and promotions.

Places

Discover 1,200+ Route 66 stops, sortable by state, city, or type/

Map

Explore places on America’s Highway with the interactive map.

Travelers & Residents

Benefits

  • Iconic photo opportunities
  • Free Wi-Fi access
  • Exclusive local offers & deals

Businesses & Communities

Benefits

  • Direct communication with travelers
  • Ability to promote special offers
  • Increased visitors and foot traffic

Analytics

Real data for cities, states, and businesses.

Total passers by

Count of devices that pass within range of the network.

Total Users

Aggregate of all logins within a selected date range.

Demographics

Age range, gender, and home ZIP code of users.

Offer Redemptions

Tracks how many Spin-To-Win or special offers were claimed.

Unique Visitors

Number of distinct individuals connecting to Wi-Fi.

Retention Tracking

Tracks first-time and repeat users to measure retention.

Device Info

Easy access through email or social accounts.

Place Views

Measures how often travelers drill down into business listings.